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GABe
Presas

MARKETING STRATEGIST EXPERT IN TURNING TECHNOLOGY INTO GROWTH—ENGAGING AUDIENCES AND ACCELERATING RESULTS

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Transformational Marketing Leader | Merging Tech & Strategy for Maximum Impact
With deep expertise in AI-driven marketing solutions, I specialize in transforming marketing strategies to engage tech-savvy audiences and generate measurable results. From B2B software marketing to elevating industry presence, my ability to lead innovative initiatives has fueled significant revenue growth.

Proficient in the following platforms:

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About
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Experience

2022-2025

COURT STONE MANAGEMENT

Marketing Director

  • Lead Generation: Devised and executed advanced digital marketing strategies for 17 locations in 4 markets nationwide, boosting lead generation and increasing occupancy from 76% to 90% within a single month.

  • Optimized Ad Campaigns: Achieved a 62% reduction in cost per lead by strategically optimizing Meta and Google Ads campaigns, while enhancing AI-driven strategies to increase lead flow and occupancy rates, showcasing the ability to drive transformative results in fast-paced environments.

  • CRM Systems Improvement: Led the integration of Salesforce and Rent Manager, enhancing CRM system efficiency and streamlining sales processes. Utilized Zapier and Make.com to create autonomy workflows, improving productivity and operational efficiency.

  • Enhanced Digital Channels: Managed Spectrio digital boards and social media strategies, leveraging platforms like Hootsuite, Canva, Adobe Creative Suite, Salesforce, Rent Manager, Meta & Google Ads to maximize brand impact and engage audiences with cutting-edge content. Directed 17 locations social media accounts, creating and optimizing tailored ad campaigns to drive targeted leads and enhance local engagement for each location.

2018-2022

BLUE LION SALON STUDIOS

Marketing Director

  • Drove Revenue Growth with Technology: Led the overhaul of the website and digital marketing campaigns, achieving a $1.5 million lease milestone and a significant increase in website engagement, reflecting success in utilizing digital tools to drive business growth.

  • Innovative Content Strategy: Crafted compelling visual content and managed digital boards, enhancing brand presence and adapting strategies to integrate emerging technologies effectively.

2017-2018

POSTAL ANNEX

Store Manager

  • Exceeding Targets with Strategic Branding: Surpassed sales goals through targeted store branding and social media outreach, showcasing ability to leverage traditional and digital marketing strategies for impactful results.

  • Operational Excellence: Streamlined inventory and shipping processes, utilizing advanced POS and shipping platforms to ensure seamless operations.

2011-2012

SUGAR LAND ICE & SPORTS CENTER

Creative Marketing Director

  • Transformed Brand Identity: Designed and branded the Sugar Land Imperials hockey logo and mascot, creating a unique and engaging brand identity that resonated with audiences.

  • Enhanced Fan Experience: Directed game presentations and crafted engaging content, demonstrating expertise in integrating creative elements into marketing strategies to boost engagement.

2012-2013

SUGAR LAND SKEETERS BASEBALL

Game Entertainment and Video Manager

  • Optimized Game Presentations: Directed all aspects of game entertainment and video production, enhancing the fan experience.

  • Seamless Event Coordination: Managed bookings and scheduling for in-game entertainment, contributing to a cohesive and engaging event atmosphere.

2002-2013

HOUSTON AEROS HOCKEY CLUB

Director of Creative Game Presentation and Marketing Development

  • Innovative Content Leadership: Developed high-impact video and motion graphic content, including sponsor animations and intro videos, aligning with modern trends in digital and AI-driven marketing.

  • Strategic Marketing Collaboration: Led a team to execute comprehensive marketing campaigns, collaborating with various departments to fulfill objectives and drive community engagement.

EXPERIENCEO
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VISUAL PORTFOLIO

I’m passionate about using my skills to create impactful solutions and help others succeed. With diverse experience across multiple industries, I thrive on tackling new challenges that push me to think creatively and innovate. Always seeking fresh inspiration, I stay ahead of trends and bring new perspectives to every project. If you’re interested in learning more about my work, vision, or past projects, let’s connect!

PORTFOLIO
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